Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!
Services
Client
Year
Challenge
Creating a distinctive brand identity for Coco del Piazza Café that seamlessly blends the playful, tropical charm of Coco Mama with the timeless sophistication of Italian café culture.
The challenge was to strike the perfect balance between warmth and elegance—developing a visual identity and atmosphere that feels both inviting and refined, while ensuring the brand stands out in a competitive hospitality market.
Additionally, the challenge extended beyond aesthetics — it was about capturing an experience. The brand needed to evoke the sensory pleasure of sipping espresso in a cozy Italian piazza while maintaining the vibrant, sun-soaked energy inspired by Coco Mama. Every element, from the logo and color palette to the packaging and interior accents, had to tell a cohesive story that connected culture, comfort, and creativity in one unified identity.
Goal
The goal was to create a brand identity that perfectly blends Italian café culture with the playful, tropical charm of Coco Mama.
The objective was to design a visual and emotional experience that feels both authentic and refreshing — a place where every element, from the logo to the menu design, reflects warmth, sophistication, and a touch of modern vibrancy. Ultimately, the aim was to make Coco del Piazza stand out as a lifestyle café that invites people to relax, connect, and indulge in a moment of Italian-inspired bliss.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
